Recently Swiffer launched a new campaign that is called #SwifferDad. This new campaign and video are very special because it was directed by funny and famous dad, Anthony Anderson, but it also includes some pretty awesome dads.
The video captures dads (Beau from Lunch Box Dads, Doyin from Daddy Doin; Work, Patrick from Getting Rad with Dad and Mike from Playground Dad) doing the cleaning in their house and just being equally involved as moms are.
Check out the video
Dads today are active partners, sharing cleaning and childcare responsibilities; in fact, according to the Swiffer Cleaning Index:
Americans say that dads today are pitching in with chores nearly two-times more than their dads did growing up. Roles have really evolved.
Half of dads say they do the majority of the cleaning in their home. The division of chores makes it all about teamwork in the home today.
98 percent of dads agree that having a clean home makes them happy.
Check out Anthony Anderson talking about the campaign
In addition, people can follow @Swiffer for a chance to win a coveted Big Green Box featuring Anthony’s favorite floor cleaning tool, the Swiffer WetJet.
The Swiffer WetJet helps retire the old-fashioned mop and bucket in favor of a quick, effective tool that traps and locks dirt and grime, instead of pushing it around. The Swiffer WetJet is available for $21.99 at retailers nationwide.
Now some great news, Swiffer is giving one of my readers a chance to win their own Swiffer WetJet
All you have to do is leave comment and follow me on twitter, instagram, pinterest, or facebook.
Please make sure to include your email so that you will be notified if you win.
http://www.pinterest.com/nico2317/
http://instagram.com/denisenico23
This contest will run until May 15, 2015
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