P&G Digital Studio Event 2015 Product Launches-Part 1 Covergirl

I attended the P&G Beauty Digital Studio event a couple weeks ago. It was an awesome interactive experience featuring some of the leading beauty brands in the industry… and it was also a mini reunion with some of my absolute favorite bloggers and beauty editors.

At the event, I got an exclusive look at the 2015 launch from CoverGirl.

Since the event I have basically been using everything from Covergirl, especially the Lip Lava. Katy Perry wore it at the Superbowl.

Covergirl Lip Lava

Gloss is definitely having a moment. Pro makeup artists working the runways, red carpets, and editorial worlds will all tell you that gloss is back in a big way and won’t be going anywhere come Spring. So get ready to smile and shine, with the newest lip product to erupt onto the beauty landscape: Covergirl Lip Lava. Dripping with the bold color of lipstick, the high-drama shine of a gloss and with the moist, creamy feel of a balm, this hybrid offering is gloss gone galactic and fantastic! Lip Lava is poised to become the gotta-have-it glossing tool packed by pros in the know.

What’s hotter than Lip Lava? Nothing.

One product for Color, Shine, Shimmer and Glimmer
• Love lipstick? Lip Lava is loaded with the bold, saturated color of a lipstick
• Shine on! Iridescent, high-shine gloss has light-reflective pigment for high coverage – but with a gel base
• Balm addict? Delivers hot color in the creamy feel of a balm

Technology
• Multi-chromatic effect: Advanced light- reflective appearance bends light in multiple angles
• Precise definition: Special brush applicator provides better ability to define lips

Nine MULTI-CHROMATIC shades:
• Mauva Lava
• Lava Luster
• Look it’s Lava
• Mango Lava
• Lava-nder
• Lychee Lava
• Lava Glow
• Live Love Lava
• Ooh La Lava

It retails for $6.

99-7.99

COVERGIRL Colorlicious Lipstick

Craving a new lip color palette and just not feeling satisfied? COVERGIRL is serving up the juiciest new lineup of lipstick shades: Colorlicious Lipstick, which promises to become the most enviable spring beauty essential for any lipstick-lover who’s looking for the richest color pigment payout but not at the expense of moisturizing benefits. If you covet designer shade palettes, you’ll love the new Colorlicious collection.
Perfectly priced for collecting and blending, the new Colorlicious palette features 36 on-trend shades expertly curated by Pat McGrath, COVERGIRL’s Global Creative Design Director. They are grouped into four distinct and intuitively shopable color families: nudes, pinks, reds and plums.

Deliciously rich, saturated color payoff glides on smooth
 Uber-moisturizing formula is packed with emollients, so lips feel gorgeous and smooth
o Shea, Avocado and Aloe Butters
o Olive-derived Squalane (which replicates skin’s natural ingredient to condition itself)
o Antioxidants – White Tea and Vitamin E
New professionally curated palette in 4 color families makes it easy to find your perfect match
 Appealing and on-trend shades rival any top luxury brand offering. Compared to the previous COVERGIRL range, the new collection features:
o Increased nudes and decreased browns
o A perfected pink mix
o Developed a suitable red for every skin tone (cool, neutral and warm) and increased corals
o Combined mauves, plums and wines

Nudes:
 Dulce de Leche
 Crème
 Champagne
 Caramel Kiss
 Honeyed Bloom
 Sultry Sienna
 Tempting Toffee
 Romance Mauve
 Coffee Crave
Pink:
 Enchantress Blush
 Yummy Pink
 Sweetheart Blush
 Darling Kiss
 Guavalicious
 Temptress Rose
 Ravishing Rose
 Delight Blush
 Bombshell Pink
Reds:
 Kiss of Peach
 Decadent Peach
 Sweet Tangerine
 Candy Apple
 Succulent Cherry
 Garnet Flame
 Hot
 Seduce Scarlet
 Tempt Berry
Plums:
 Euphoria
 Eternal Ruby
 Spellbound
 Ravish Raspberry
 Tantalize
 Delicious
 Verve Violet
 Divine Wine
 Coquette Orchid